Mansion with a swimming pool? Tick. Ghastly sports car? Tick. Turkey teeth? Big tick. Fake tan? Even bigger tick.
Welcome to Essex, where the competition to be the richest and most famous is the fiercest in the land.
Money and status are everything here and perhaps most famous is Mark Wright, the television presenter who first found fame on The Only Way is Essex along with his equally ambitious older sister, Jessica - only to be followed into the limelight by their mum Carol.
Here the Mail reveals who the Wright family's rivals are, and who really is Essex's most rich and powerful family.
DANNY AND DANI DYER, 48 & 28
Fortune: £15million
Instagram followers: 5.2 million
Sadly for the Wrights, it's actually the Dyers who top the Essex charts for wealth. While actor Danny, currently starring in blockbuster movie Marching Powder, is worth £11million, his daughter, Dani, has accumulated £4million, thanks to her appearance on Love Island.
Actor Danny Dyer, currently starring in blockbuster movie Marching Powder, is worth £11million, while his Love Island star daughter Dani has accumulated £4million
Dani, who won the 2018 series of the ITV reality show with her then boyfriend Jack Fincham, now has a super-rich footballer fiancee, Jarrod Bowen, who earns £125,000-a-week playing for West Ham.
Danny, 48, and Dani, 28, have 5.2million Instagram followers between them and each have flashy homes in Essex.
Probably much to Mark Wright's dismay, Danny is everyone's favourite Essex 'geezer' after making his name in the cult classics The Football Factory, Human Traffic and The Business before joining EastEnders in 2013 as Queen Vic landlord Mick Carter.
Dani has boosted her bank balance with a three-part ITVBe reality series Jack & Dani: Life After Love Island. Despite the couple splitting, she has appeared as a guest reporter on BBC's The One Show and secured endorsement deals and clothing lines with Matalan, In The Style, and Little Mistress.
In 2020 she launched a range of lip products for Vaseline.
MARK WRIGHT, 38
Fortune: £10million
Instagram followers: 2 million
Mark Wright with his actress wife Michelle Keegan. The couple live in a £3.5million Essex mansion and earlier this month welcomed their first child, a daughter called Palma
Mark won't like this but his story is one of rags to riches. When he joined TOWIE the Wrights were not rich, in fact they were far less wealthy than his best friend (and TOWIE co-star) James Argent's family.
But he soon made his name after the very first episode of ITV reality show TOWIE in 2010 and despite being portrayed as a love rat during his romance with Lauren Goodger, he's become the show's highest earner.
Mark left TOWIE at the end of the third series in 2011 and flew to Australia the following month to take part in the 11th series of I'm A Celebrity Get Me Out of Here where he finished as runner-up.
In 2014, he beat big sister Jess to a spot on BBC's Strictly Come Dancing and in the same year went to work in LA on American entertainment news programme Extra.
When it was axed after three years his TOWIE associates were much amused. 'There were a lot of giggles when he lost that job,' said one of his former co-stars. 'It must have totally wrecked his ego, hee hee.'
Mark, 38, had the last laugh when he started dating actress Michelle Keegan, whose success in Coronation Street, Our Girl and Ten Pound Poms now far eclipses her husband's.
Today, the couple live in their £3.5million Essex mansion and Mark has a property business. Earlier this month they welcomed their first child, a daughter called Palma.
