So if your wardrobe could do with an upgrade for the warmer weather, then you’ve come to the right place.
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Billie Faiers edit at ASDA
Not only can shoppers now get their hands on crochet dresses and stylish co-ords, but there’s also a pair of £20 pair of shorts that are perfect for sunny days.
The Billie by Billie Faiers edit at George is ideal for holidays abroad, occasions and everyday dressing.
Posting on Instagram, George at Asda gave fashionistas a close-up look at a not-to-be-missed Co-ord from the collection - and social media users were loving it.
Showing off one of her favourite outfits from the collection, the mum-of-three posed in the Burnt Orange Waistcoat and Shorts Co-ord.
The reality TV and TOWIE legend styled the look with a pair of strappy gold heels and accessorised with gold jewellery and sunglasses.
Alongside the post, George at Asda wrote: “Sunkissed and coordinated 🍊
“Burnt orange never looked so good.
“Shop the new Billie Faiers range online and in selected stores now, with prices from just £10.”
Billie’s Burnt Orange Crew Neck Waistcoat is just £22, while the matching Burnt Orange Shorts are priced at £20.
It’s a statement outfit that’s sure to be great for days in the office, or meals out with the girls.
'I only went in for cheese!' shopper admits as she's wowed by new Asda arrivals, including the 'perfect holiday co-ord'
While you can style it up with heels, like Billie has, you can also dress it down with sandals, for a casual look that’s great for looking good whilst running errands.
Also in the collection is the Orange ZigZag Striped Knitted Midi Dress, which is £24 and already selling out.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
There’s even a stunning Orange Puff Sleeve Bow Back Mini Dress, that will set shoppers back £28 but is sure to be a head-turner.
Fashion fans beam
The Instagram post, which was shared on the official @georgeatasda account, has clearly impressed many, as it has quickly racked up 639 likes and 18 comments.
Fashion fans were particularly impressed with the chic co-ord and many eagerly raced to the comments to share their thoughts.
I need that co-ord
Instagram user
One person said: “Obsessed with this.”
Another beamed: “Love this.”
A third gushed: “Ooh I need that co-ord.”
Meanwhile, alongside heart eye emojis, someone else simply penned: “Love.”
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Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient - Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable - For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think - With a customer database larger than the average high street store, shops like ASDA, Sainsbury's and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well - Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
