Alison Hammond has revealed why she turned down the opportunity to appear in Celebrity Big Brother 2025.
The Brummie legend first graced our screens back in 2002 on the reality show, which was then aired on Channel 4.
Alison's time in the Big Brother House was brief, lasting just 15 days out of the season's total 64.
Shortly after her stint on the popular show, Alison landed her role on This Morning, and now she co-hosts on Fridays alongside Dermot O'Leary.
Alison, who also hosts The Great British Bake Off and For the Love of Dogs, has addressed why she won't return to the house as celebrities prepare for the new season of Celebrity Big Brother, due to return to ITV on Monday, April 7.
Alison has poured cold water on the idea of a return to the show during her chat with Gaby Roslin on Magic Radio.
Reflecting on her Big Brother experience, Alison said: "I was the second person to be evicted. It's unbelievable when you look back, that chain of events was so correct for me."
She went on to express gratitude for how things panned out: "If I won it, I don't think life would have gone in the same direction. I'm so grateful for Big Brother."
However, when asked by Gaby if she’d consider revisiting the house, Alison candidly responded: "I've just got asked and I said no.
"Yeah, they asked me and I said no I wouldn't do it again. I just think I've done it, haven't I?".
No stranger to the world of reality shows, Alison has graced many television screens in programmes such as I'm A Celebrity Get Me Out Of Here, Strictly Come Dancing, Celebrity Coach Trip, and Celebrity MasterChef.
Meanwhile, avid viewers have spotted that Alison has been missing from This Morning for the second Friday in a row (March 28), with Josie Gibson filling her shoes once again.
No official reason for her absence has been stated.
Last year, ITV, which began airing Big Brother in 2023 after it was dropped by Channel 5 in 2018, broadcast its version of the celebrity edition of the programme for the first time.
