Kyle Cooke has always been the hardest worker at Summer House. Viewers first met him as a serial entrepreneur with experience in various industries. Before hitting it big with Loverboy, he founded Blownaway, a daily deal app, and co-founded Birddogs, a shorts company. He also worked as a strategic sales director at ZocDoc. Kyle also co-founded FENIX, a wellness company and a nutrition app. Needless to say, Kyle takes his work and his money very seriously. So it isn’t surprising that he is worried about POTUS’ new tariffs.
Why Kyle Cooke is worried Trump’s taxes could negatively impact Loverboy
The simple introduction of tariffs have caused many issues. The country is basically in a trade war, and the hard-working Joes will be the ones who pay the price. POTUS announced additional tariffs on over 50 countries, and according to Newsweek, it sparked “the worst decline in the stock market since the COVID-19 pandemic and raised concerns about a recession, increased layoffs, and higher inflation.” In April, the president put a 90-day pause, but the reintroduction of tariffs could collide with one of our favorite Bravo shows, Summer House Season 10. Kyle isn’t new to running a business and handling high stress. Viewers have often watched Kyle freak out over the idea of Loverboy failing.
But now the tariffs have real-world implications for the star. Kyle expressed to the outlet that he’s “concerned about the impact of tariffs on Loverboy’s ability to keep prices competitive.” He noted, “I don’t quite understand how tariffs are the big equalizer on trade because it just gets passed on to the little guy like me, and then you’re left with the decision, do I erase all of the gains we’ve made to get our product more competitively priced? Do we erase those gains and jack the prices up? It’s a big fricking conundrum.”
Loverboy has been a Summer House staple
In every single scene, fans of Summer House can spot a Loverboy can from a mile away. The drink has become synonymous with the popular series. The beverage offers premium ingredients that fans were once willing to spend a bit more to enjoy. But now with less and less disposable income, Kyle is worried. According to the outlet, the brand is canned in the United States, putting it in a better position than a competitor who has to import. But when the tariffs return, there will be one on aluminum. The other significant issue is their use of monk fruit, which they import from Canada.
For Kyle, the president’s entire plan comes across as unorganized. He noted, “It felt very rushed. And every single week, you hear something different so no one can respond or react. By the time you do, Trump’s already changed his mind.” Summer House viewers are hoping Kyle and Loverboy can navigate the choppy waters and find a light at the end of the tunnel. For now, Loverboy is okay as Kyle explained they “stockpiled cans and ingredients,” but it’s “only a matter of time.”
Could Bravo fans revolt against Trump taxes if they hurt Bravolebrity businesses?
Over the years, Kyle has had to deal with a lot of ups and downs. He told the outlet, “We’ve just seen one kind of black swan event after another, and the question is, are tariffs yet another black swan event to hit an industry that is highly sensitive to price changes?” But Bravo fans are a special breed. Like our founding fathers, most of us believe in natural rights, liberty, equality, and justice. We’ve seen the blood, sweat, and tears go into Loverboy, and Kyle worked his way up. This idea of the American Dream has always driven the country and its citizens to do better. Be better.
Bravo fans are known to speak out when they are displeased, when push comes to shove. Summer House viewers have witnessed Kyle’s dedication to building Loverboy, so any challenges to the brand would be relevant to the fan base. It also helps that many viewers feel invested in the lives and businesses of their favorite cast members they follow. So while most of us are fighting for everyone’s right to vote, autonomy over our bodies, and equality for all, we can also add the success of small companies to the ever-growing list of things sparking concerns. Give me Loverboy or give me death (a bit dramatic, but you get the idea).
