She was just 33 and described by a close pal as ‘beautiful inside and out’.
Sadly, while friends and family may have seen her in this light, it tragically didn’t stop the advanced aesthetic practitioner, who died at Gloucestershire Royal Hospital, from going under the needle and copying endless stars like Katie Price and Lauren Goodger in a quest to get the ‘perfect’ hourglass frame.
The non-surgical, liquid BBL, which involves injecting dermal filler into the buttocks, devastatingly ended her life and has triggered MPs to call for a suspension of all BBL procedures in the UK.
GP and MP for Stroud, Dr Simon Opher, said the death of Alice is "absolutely tragic" and urged people not to have BBLs, as it is unknown whether the procedure is safe.
The news also triggered those who have taken their own life in their hands for the same procedure and have suffered crippling trauma because of negligent surgeons and practitioners.
Read more real life stories
One of those is Geordie Shore legend and The Only Way Is Essex star Sophie Kasaei.
Not only did she go under the knife in a filthy hospital in Turkey, but she also woke up to what looked like a murder scene.
And after hearing the heartbreaking news that Alice Webb lost her life after having a non-surgical, liquid BBL that “went wrong”, Sophie expressed her heartbreak.
She said: “People don't expect to die through a liquid BBL. It breaks me hard. Especially as I'm trying for a family at the moment and I think she has got kids and left her kids behind. I could honestly cry for the girl.
“It is heart wrenching and it's something that you don't expect to happen through a couple of injections in your bum.
“I don't want my children to grow up in a world where it is so easy to go and get fillers done cheap off anyone.”
Mum, 33, becomes 1st person to die from Brazilian Bum Lift in Britain as two arrested over ‘manslaughter’
The 34-year-old brunette, best known for her role on Geordie Shore, has opened up on one of her biggest regrets in life - getting a BBL.
In a candid interview with Fabulous, Sophie revealed all on her terrifying BBL journey and why she doesn’t want anyone else to make the same mistake as she did.
Being thrust into the spotlight in her early twenties was challenging for Sophie, and she explained that relentless criticism from trolls took a huge toll on her self-esteem, which eventually led to her going under the knife.
'Constantly ripped apart'
Sophie told Fabulous: “I'd been on Geordie Shore for about four years and this was at the height of trolling. We were constantly compared to other celebrities, other reality TV stars.
“Magazines always had these glossy images of these perfect models but back then, when Geordie Shore came along, we were just so normal.”
As a result of horrendous abuse from both men and women, the Geordie legend didn’t think twice when she was offered a free BBL by a clinic in Turkey.
Whilst Alice Webb underwent a non-surgical, liquid BBL, Sophie went under the knife and was left botched by a surgical Brazilian Butt Lift (BBL).
But the BBL surgery is now banned in many countries due to safety concerns. In the UK, BBL surgery is no longer approved by The British Association of Plastic surgeons due to worrying complications, and a death rate of around 1 in 2,500 due to fat embolism.
Alice's tragic death
Alice Webb, 33, was having a non-surgical BBL at a studio in Gloucester when it “went wrong”.
The mum-of-five travelled from her home in Wotton-under-Edge to a clinic in Gloucester for a training session where she would learn how to perform the procedure before having her own done.
She was rushed to Gloucestershire Royal Infirmary later that night, where she passed away in the early hours of September 24.
Her devastated partner Dane Knight, 38, posted a tribute online saying: “Want to say a heartfelt thank you to all family and friends that were here for us at our time of need, including all of the kind messages sent to my children and myself."
Alice's “second mum” Dianna Webb, 58, said she told her younger cousin she did not need the procedure only hours before she died after going under the knife.
A tearful Diana told The Sun: “We had talked about it a lot before she went to have the procedure.
“She had told me she was going to have this done and I said she didn’t need it - she already looked beautiful.
“And she was stunning on her own.
“We were on the phone for two hours before she went. Alice said they seemed really professional and put her at ease about the procedure."
Two people have been arrested following Alice's death, one of them Jordan James Parke, a Kim Kardashian-obsessed TV star dubbed the "Lip King".
She explained: “It's quite sad to think at the age of 24, I had these horrible insecurities that had been drilled into me from the press and public.
“I was just constantly being criticised, for being ‘ugly’ and ‘fat’, a ‘whale’, constantly ‘fat s**g’ and ‘embarrassing to society’, ‘giving Newcastle a bad name’, ‘pigs in wigs’, and they'd all say we look ‘like drag queens’. The list goes on and on and it's horrible.
“I was just growing up in this new world, I wasn't used to this industry. We didn't know what social media was, we didn't know what being in the public eye was.
“It just went down a really vicious cycle of me picking at myself at the age of 24. Now that I'm 10 years on, I look back and think that's really young.
“I think it was really hard for us, because a lot of the Geordie Shore girls, we were constantly ripped apart, and it was really sad.
“And that was when the Kardashians started getting BBLs, and it was out there that they had Brazilian Butt Lifts and all that. I started comparing myself to a lot of other girls.”
'Death never crossed my mind'
With little to no research out there about the procedure at the time, and the promise that she would be given an ‘unreal’ body, Sophie took the plunge.
She recalled: “I remember getting a DM from the clinic in Turkey, and they offered free surgery.
“I didn't have any money because I hadn't been in Geordie Shore that long, we were really really skint, and then I got offered surgery from Turkey for free and obviously they were selling the dream that I was gonna look like the girl I wanted to look like.
“So I was like, you know what? I'm going to fix it, I've been offered this for free, and if this is going to stop everyone hating the way I look and I'm going to be accepted in society because I look a certain way, then I'm going to do it. I'd do anything just to be liked.
What are Brazilian Bum Lifts and why are they so popular?
Buttock enlargement surgery - known as a Brazilian bum-lift (BBL) - is used to make the bum look bigger, rounded and lifted.
Surgeons transfer fat, inject filler or insert silicone-filled implants.
It is the fastest growing cosmetic procedure but also one of the most dangerous, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).
Many patients are travelling to the likes of Turkey or seeking out unregistered surgeons in the UK and are not given full information on the risks.
BBLs carry the highest risk of all cosmetic surgeries - with more than one death occurring per 4,000 procedures.
Due to celebrities undergoing such ops, many women are hoping to emulate their looks.
Consultant clinical psychologist Dr Anu Sayal-Bennett, a chartered member of the British Psychological Society, told the BBC: "Despite there being so much about body positivity, there are pressures for women - and men too - to look a certain way."
Many people travel abroad for the procedure because it is cheaper and advertising is "terribly seductive", combined with the idea of a beach holiday, added Dr Sayal-Bennett.
“It's just so sad. Honestly, when I think about it, I could cry.
“Thinking back now, it's quite upsetting. I just wanted to be beautiful. I just wanted to be accepted and I thought the only way to do that was by changing the way I looked.
“So off I went and got the fat from my stomach injected into my bum.
“Nobody had it done by this point, it was a very new cosmetic procedure. So with a new cosmetic procedure, there's not much research out there.
“I didn't find anything bad. Everything looked great. I was looking at all these before and after pictures, and I was like, my god, this is so exciting.”
'Absolute hell'
Prior to the surgery, Sophie described her bum as “flat”, as she confessed: “My bum was quite flat and I did start going to the gym, and I did start losing weight, but I could never get the bum that I desired. And I could never get the flat stomach that I wanted.
“I just wanted a flat stomach and a peachy bum. When I look at Kim Kardashian's back in the day, that was massive, I didn't want a massive bum. But that's obviously what I've ended up, which I hate.”
I just wanted to be beautiful
Sophie Kasaei
But when she arrived in Turkey, the excitement quickly turned to fear, as Sophie shared: “It was very scary, going to another country on my own.
“I remember actually walking into this hospital, and it was at that point, it was just a normal hospital, but it was filth, absolute filth.
“And I remember thinking at that point, oh, my god, this doesn't look ok. Something doesn't seem right.
“But death never really crossed my mind. No one ever mentioned you could die from this. Nobody said it was that it was that invasive, that the potential risk was death.”
'Murder scene'
Sophie, who is currently dating and living with TOWIE star Jordan Brook, 29, recalled the shocking aftermath after waking up from surgery.
She explained: “I can only explain it as absolute hell. I woke up the next day, and I was like ‘what the f**k have I done?’
“I remember looking in the mirror and my bum looked like it had been squashed. It was flat and it was black and blue.
“I had blood dripping everywhere. It was like a murder scene. It looked like someone came in and stabbed us.
“I couldn't walk. I had bandages everywhere.”
And things quickly went from bad to worse, when a luxury trip to Mexico ended up with an unexpected flight back to the UK.
Sophie recalled: “Six weeks after that I went on holiday to Mexico with an ex-partner, and whilst we were there, I started feeling really unwell.
“Then it progressed, and my left leg started getting shooting pains, and that was going right up to my back.
“My leg couldn't move. It got to the point where my leg froze.
“When I was sitting down the pain was getting worse and worse and worse and worse. I was actually really scared, so I went to the hospital in Mexico.
I had blood dripping everywhere
Sophie Kasaei
“I had drips everywhere. They were all panicking. I couldn't understand what was going on, and I thought, on this hospital bed, I'm going to die. I just know it. I'm gonna die on this bed in Mexico without my family.
“They gave us ultrasounds and everything, and they found out I had an abscess on my left bum cheek.
“So at this point, I'm thinking, what do I do? Because I'm gonna die. I'm just gonna die.”
