ITV Big Brother viewers are all saying the same thing as they watched the latest episode of the Channel 4 reality show.
Viewers of Big Brother have been pleading with housemates to ditch their latest habit, finding the current shopping task to be a 'hard watch'.
Many felt that Thursday's episode delivered 'major cringe' as the contestants dove headfirst into their new personas.
This week, Big Brother has divided the house into different groups for the shopping task, styling them as various gangs such as biker gang members, grifter geezers, and moustache mobsters.
Leading the pack is Marcello as the 'Big Boss', with Lily serving as his sidekick.
Yet, an interesting twist has placed Nathan, Ali, and Hanah in the role of saboteurs who must disrupt the task to win.
However, as the housemates donned their costumes and adopted distinct accents for their characters, the response from viewers was less enthusiastic, reports the Mirror.
There were even suggestions that certain housemates like Khaled and Emma were vying for roles in the anticipated Peaky Blinders movie with their portrayals.
Viewers at home, growing weary of the forced theatrics, questioned if the accent use was perhaps a directive given off-camera. The Moustache group, in particular, took heat for their overly dramatic efforts.
A viewer exclaimed: "The attempted accents are giving heavy cringe. Please stop."
Another lamented: "These accents are a hard watch."
"Can they stop with the accents or is it part of the task?" another questioned.
Expressing hope for brevity, one fan remarked: "I hope this is a very short task because these accents are really cringy, especially the Moustache team."
Finally, another fan couldn't contain their frustration, stating: "I can't deal with the abundance of GCSE drama accents."
Lily, Emma, Ali, Khaled and Baked Potato are the latest housemates to face the public vote for eviction on Celebrity Big Brother. The decision now lies in the hands of the viewers, who can cast their votes exclusively via the Big Brother app.
The evicted housemate will leave the show on Friday night, with hosts AJ Odudu and Will Best capturing their immediate reactions on the companion show.
Big Brother continues tomorrow at 9pm on ITV2 and ITVX.
