MOLLY-MAE Hague fans believe her break up from Tommy Fury could be a well timed publicity stunt as the star gets ready to launch her own brand.
The former Love Island couple announced their shock split last month, with the world rocked that their romance had ended.
However eagle eyed fans are now suspicious that the split could be coinciding with Molly-Mae's plans to strike out on her own with the launch of a brand reportedly called Maebe.
Mum to daughter Bambi, Molly-Mae has given fans something to watch out for as she previously told them about her new project in a vlog.
In reference to her upcoming venture she said: "This big secret project I have been working on now, is coming up to...two and a half years. For the last year and a half I have been non-stop working on it every single day."
"My heart and soul have gone into this...every single bit of my passion and my energy – everything has been going into this project."
More on Molly-Mae Hague
And while she admitted the forthcoming launch 'wasn't ideal timing' as she's just split from former fiancé Tommy Fury, she said: "There is no chance I have worked as hard on this, for as long as I have for it not to happen...in every way I want it to."
An influencer named Ellie, who posts under the handle @easmarketing on TikTok, has now pointed out the timings alongside the highly publicised break up.
Speaking in a TikTok video she posted to the platform: "Molly-Mae took time off social media then came back with an Instagram post followed by a YouTube video.
"In this YouTube video she was speaking about how she's been working on something for a couple of years and that she was about to launch it at the beginning of September."
Ellie then continued as she highlighted how Molly-Mae had told fans she didn't want to delay her brand launch any further, despite suffering from heartbreak, and that it would only be a week away from revealing all.
Congratulating Molly-Mae on her new launch, Ellie then adds: "Good marketing in my eyes as Molly-Mae has got all eyes on her.
Molly-Mae reveals she was bed bound after Tommy Fury split
"People have been doing a lot of digging, and it looks like her new brand is going to be a clothing brand."
She then pointed out similar theories from other fans that have spotted a new Instagram account with the handle @maebestore, with the account only following Molly-Mae.
The business’ account on Instagram (@maebestore) currently has 60,000 followers at the time of writing, and Molly-Mae is believed to have trademarked the names Maebe and Maebe Store as businesses flogging accessories and clothes.
Ellie isn't the only fan keeping an eye on the Love Island star's next moves, as social media manager Louella shared her thoughts online behind the TikTok account @lifestylelouella.
She pointed out to fans that Molly-Mae posed in a blazer on Instagram some months ago where she didn’t tag the brand.
In a YouTube vlog from three weeks ago, the Love Island star was seen doing a top-secret photoshoot in the same blazer - and she wouldn’t reveal what it was in aid of.
Louella has shared all the information she has unearthed to support her theory about fashion brand Maebe in a series of viral TikTok videos, with Molly-Mae also tuning into one of the lives to confirm the brand.
READ MORE SUN STORIES
While Louella was hosting a livestream on the video sharing app, Molly-Mae tuned in and “confirmed” rumours in the comments.
She wrote alongside a detective emoji: "Enjoying the videos. Whatever it is… you’re going on the PR list."
