TV favourite David Potts was spotted in Sheffield, handing out gifts and brightening people's days - from a bright pink horse-drawn carriage.
The Celebrity Big Brother winner was in the city as part of a campaign to encourage more everyday acts of kindness.
In a video recorded during the visit, David shared what he loves most about Sheffield - praising the city's friendly vibes and lovely people.
He said: “I love Sheffield, I mean it’s first thing in the morning and the people are just so energetic, I’m loving it,” he said.
“Everyone is so full of life and energy which I love as a fellow northerner myself.”
The visit comes after research revealed Sheffield is the UK city most in need of generosity, with 69 per cent of locals saying they’d love to see more kind gestures from their fellow residents.
The data came from a poll of 2,000 people nationally, and was commissioned by giffgaff. It also found that only four per cent of Brits do something generous every day, and 14 per cent say they can't even remember the last time they did.
Money was cited as the biggest barrier to being more generous, with over a quarter of people saying it gets in the way of giving back. Gen Z, however, is leading the way in surprising loved ones with thoughtful gestures, according to the research.
To celebrate, David helped hand out popular gifts like cakes, flowers, and vouchers – small acts that nearly two-thirds of Brits say mean the most.
He said: "It’s about the little things that mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people’s day here was lush."
The event also marked giffgaff’s launch of bigger data plans at no extra cost, with the brand saying it hopes to inspire a little more generosity across the country.
ELLA Rae Wise has sparked rumours she's set to quit TOWIE after her Celebrity Big Brother success and Love Island 'talks'. Reality star Ella, 24, looked gorgeous in her latest Instagram post - in which she marked the ITVBe show's season finale. Ella Rae Wise has sparked ...
Anna Ryder Richardson has had a big change since her days on Changing Rooms(Image: PA) Following her time as the host of a classic 90s show that transformed the nation's living rooms, Anna Ryder Richardson has been on a weird and wild journey since Changing Rooms came ...
LOVE Island star Ella Thomas has confirmed she's found love with Charlton Athletic footballer Lloyd Jones. After weeks of rumours linking the model to the 29-year-old defender, Ella finally shared her first Instagram post with the footballer today. Ella Thomas with her ...
DEMI Sims and Jazz Saunders put on a very public display of affection while on holiday in Spain. The House of Sims star and her Made in Chelsea partner are certainly not shy of showing they're in a relationship, with their Costa del ...
Loose Women star Charlene White has hit out at claims that Nicola Peltz is to blame over Brooklyn Beckham's rumoured rift with his family, saying that the finger is always pointed at the woman in a relationship. It comes after Brooklyn and his ...