Craig Conover's pillow company, Sewing Down South, has grown from a business being run out of Craig's dining room into an "eight-figure business" right in front of viewers' eyes.
The Southern Charm cast member has been open about giving a behind-the-scenes look at running his business — whether it's on the show or Instagram. Craig took to his Instagram Story on Monday, May 20, where he gave his followers a look inside the office at the Sewing Down South headquarters.
Craig took to Instagram where he posted a video of himself standing in the Sewing Down South warehouse, surrounded by boxes and shipping materials. "Another day, another packing peanut," Craig said, smiling into the camera. In the next video, Craig gave a silent tour of the Sewing Down South office.
The office features a central table (filled with lamps and items on top of it), a number of boxes sitting on the floor, and a gallery wall filled with images from Sewing Down South photoshoots (including one with Craig's girlfriend, Paige DeSorbo). The office also has a room attached to it, with a number of desks for Sewing Down South employees.
Although the office just looks slightly messy, rest assured, it is currently under construction. "Rearranging offices is my pastime," Craig wrote over the video.
Craig showed off the warehouse during Southern Charm Season 9 Episode 3, where he described how excited he was to scale the business. "Sewing Down South has just grown exponentially, and it's incredible to go from selling out of my dining room, to an e-commerce site, to the flagship store, and now we have enough inventory to open our own warehouse," he said. "So, move over Martha Stewart. I'm here to stay."
Sewing Down South's flagship store celebrated its third anniversary
The Sewing Down South flagship store, located on King Street in Charleston, celebrated its third anniversary in May 2024. Craig honored this major milestone with an Instagram Reel from the store's birthday party, which featured Craig meeting with fans and signing autographs. Even Shep Rose and his dog, Lil' Craig, made an appearance at the shop.
"I love all of you," Craig wrote in the caption of the post. "Thank you so much for rooting for me throughout the years. My favorite part is sharing this with y'all. Happy '3 Years' Flagship Store. For your birthday, you're getting a sibling!"
Soon there will be two stores. Craig is currently in the process of opening a second shop in Nashville, Tennessee, after officially breaking ground earlier this month.
