Monumental Sports and Entertainment announced the partnership Monday. Here's what it means.
WASHINGTON — The Washington Capitals have a new partner. Monumental Sports and Entertainment announced a multi-year partnership with social media site TikTok on Monday.
The deal means TikTok will serve as official partner of the NHL team. In addition, the partnership includes the Capitals road jersey, the entitlement of the Capitals 50th Anniversary Celebration, in-arena branding and programming elements specific to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital City Go-Go and NBA2K’s Wizards District Gaming.
“As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports teams, starting with the Capitals 50th Anniversary Celebration this fall,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways, and we are excited by the opportunity the partnership provides to continue to grow the game, showcase our players’ personalities and innovatively engage with the TikTok community through content creation.”
The Washington Capitals are currently the eighth most-followed NHL team on TikTok, with more than 387,700 followers.
TikTok will be the Capitals first-ever road jersey partner. In 2021, the Capitals were the first NHL team to announce a jersey partner with the announcement of Caesars Sportsbook as the team’s jersey partner for the Capitals home and third jerseys worn at Capital One Arena.
