Jake Paul believes in Ring, WBA, and WBO featherweight champion Amanda Serrano (47-3-1, 31 KOs), and the feeling seems mutual. On Wednesday, Paul’s MVP Promotions announced a lifetime deal between the company and Serrano.
The announcement came one day before the 36-year-old Latina’s trilogy fight with Katie Taylor was confirmed.
According to a statement provided by MVP, the agreement will see Serrano compete under the MVP banner for the rest of her boxing career.
After Serrano is done fighting, she will become the Chairwoman of MVP’s women’s boxing initiatives and lead the company’s efforts in identifying, signing, developing, and marketing the promotion’s growing roster of female athletes.
“Signing this lifetime deal with MVP means I can continue fighting — not just in the ring, but for the next generation of women in combat sports,” said Amanda Serrano. “MVP has always been committed to elevating female fighters, from being the first women to headline Madison Square Garden to breaking viewership records for women's sports or making history with 12 three-minute rounds. Together, we’ve shown the world that women deserve equal pay, equal rounds, and equal respect. I’m proud to build my legacy with MVP and excited to stay on after I retire as a fighter to deepen MVP’s impact and help create even more opportunities for women in the sport.”
There is a chance some of those top fighters will compete on the undercard of Serrano-Taylor, which is scheduled for July 11 at Madison Square Garden. The event will be an all-female fight card. However, as of March 6, Taylor-Serrano is the only fight officially signed.
According to the MVP press release, when Paul and his business partner Nakisa Bidarian founded MVP, they made women’s boxing “a core tenet” of their mission.
“Amanda Serrano is the heart and soul of MVP. Her relentless drive, historic achievements, and passion for uplifting other fighters are everything we are looking for in both signees and as future decision-makers alongside us at MVP,” said Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions. “Amanda has paved the way for female fighters worldwide, shattering glass ceilings and demanding equality at every step. We are so fortunate to have her as both a fighter and a trailblazer who will continue to shape the sport long after she retires from the ring. This lifetime agreement is a testament to our belief in Amanda, not just as an athlete but as a visionary leader who will help guide MVP’s future and inspire generations to come.”
To put it mildly, Serrano and Taylor have a storied history. The two women have battled in a pair of memorable fights, with Taylor winning both. Most recently, Taylor scored a controversial unanimous decision victory over Serrano in November 2024 as the co-main event on Paul’s victory over the legendary Mike Tyson.
According to MVP, “The fight shattered records, becoming the most-watched professional women’s sports event in U.S. history, with 74 million live viewers globally, 56 million peak concurrent views, and an average minute audience (AMA) of 47 million in the U.S.”
While the vast majority of the card hasn’t been solidified, some are calling for Paul and MVP to work with multi-weight class champion Claressa Shields to add her to the event in a fight with another MVP athlete, Shadasia Green.
The major stumbling block in adding Shields to the card could be money and her placement on the event. Shields could demand to be in the main event, but that is something Paul, MVP, and Serrano will not agree to do.
However, it is tough to imagine an all-female boxing card that doesn’t include Shields and other stars like Alycia Baumgartner, Mikaela Mayer, and others. As it stands, it will be interesting to see which female fighters will be chosen to fill out the card.
