GIOVANNI Pernice has been dealt a fresh blow as his money-spinning side business has mysteriously disappeared.
The under-fire former Strictly Come Dancing professional quit the show earlier this year following a complaint by actress Amanda Abbington.
It sparked a probe being launched by BBC bosses, with the findings yet to be disclosed.
But now it's been revealed Giovanni's unisex fragrance VITA has mysteriously disappeared from the market.
Launched last year, the scent was described by the 33-year-old as "an intoxicating scent that captures the sensuality, vitality and energy of Sicily".
The official website for the fragrance now informs potential customers that the online store "is currently unavailable".
Its Instagram account also appears to have been deleted from the social platform.
According to Companies House, GP VTA Ltd - the company behind the scent - had four directors when it was incorporated in June 2023.
However, today Italian native Gio is the sole director, after two directors resigned just this month.
Another director had left their role from the company in December 2023.
The Sun has contacted Giovanni's rep for comment.
Meanwhile, it was recently revealed how Giovanni had signed up to the Italian version of Strictly Come Dancing.
Announcing the news, he told delighted fans: "Hey guys !!
"I’m delighted to announce that from next week I will be joining the cast of @ballandoconlestelle - the Italian Dancing with the Stars.
"I can’t wait to get started and to get back to dancing for all of you! Thank you for all of your continued support!"
