FRANKIE Bridge has unveiled her latest “passion project” – nipple moulds so fans can “get attention” just like her.
The Loose Women star announced the bizarre new venture on Instagram, claiming she had created stick-on nipple covers moulded from her own to help people achieve her signature braless look.
The mum even filmed a behind-the-scenes style campaign video, showing how she came up with the 'brand' and designing her own logo.
But fans were quick to clock the timing of the post on April 1st – and realised they were being taken for fools.
Teasing the very fake launch, Frankie, 36, wrote: “After months in the making, my passion project is finally here.
“So many of you have had an obsession with my nipples, and thanks to your lovely feedback, you’ve inspired my latest business venture.”
She continued: “I despise wearing a bra, and this seems to inspire so many opinions. So I asked myself – how could I ignore this fascination?
“I’ve been working behind the scenes to bring you a product that allows you to have nipples to match mine.
“Moulded from my very own, the Fnips are designed to stick over your own nipples and allow you to get the attention and validation you need.”
The singer even invited fans to become part of the “#breasties” community and help test out the first batch of nipple toppers.
But it didn’t take long for followers to see through her cheeky prank, with one commenting: “I would actually want these!”
Another added: “I think you should just do it.”
Watch as Frankie Bridge accuses TikTok star of 'backhanded compliment'
A third said: "Absolutely fell for it, where can I get a Frankie nipple!"
People will need to watch out for April Fools’ Day pranks and practical jokes - as fake news, elaborate hoaxes, or silly announcements will be shared on the first day of April.
The tradition dates back centuries.
Some theories trace it to France in the 16th century when the country switched from the Julian to the Gregorian calendar.
Those who continued celebrating the old New Year in April were mocked and tricked.
A key rule of April Fools’ Day is that pranks should be revealed before midday and anyone pulling a joke after noon is traditionally considered the “fool” themselves.