Mecca Bingo has partnered with Gaming Realms to launch Loose Women presents Stylish Slingo, a branded title based on ITV Studios’ long-running daytime television show. The new game is available exclusively on MeccaBingo.com and expands the operator’s portfolio of entertainment-driven igaming content.
The release builds on Gaming Realms’ established Slingo format, incorporating new mechanics and a visual theme aligned with the Loose Women brand. Styled with fashion-led visuals and audio cues familiar to viewers of the programme, the game is designed to appeal to fans through recognisable aesthetics and interactive elements.
Gameplay sees users spin to match five numbers on a themed board. Matched numbers are cleared from play, triggering a cascade effect that introduces new numbers, offering further Slingo opportunities. Wild and Super Wild symbols allow players to select numbers directly, adding an element of strategic choice to the experience.
The collaboration between Mecca Bingo and Gaming Realms reflects a broader trend of leveraging licensed entertainment properties to engage audiences in regulated igaming markets. This release follows other Slingo adaptations tied to established media brands and supports both companies’ efforts to diversify their game portfolios through branded content.
Roni Nahum, Commercial Account Manager at Gaming Realms, said: “Building upon successful collaborations with recognisable iconic TV formats is in our DNA.
“The partnership with Rank and ITV Studios to bring Loose Women presents Stylish Slingo to life has been a pleasure and we’re excited to see what players think.”
Robert Lee, Head of Mecca Brands at Rank, said: “We’re excited to partner with Gaming Realms on this exclusive release, which brings together three iconic brands. We pride ourselves on offering a wide array of entertainment-led titles, and Loose Women presents Stylish Slingo encapsulates our drive to provide the best iGaming experiences to our players.
“We have a long running relationship with ITV and the Loose Women team with Stylish Slingo being an exciting addition to our existing Loose Women game offering. The new, exclusive Slingo game brings fans a fresh way to enjoy their favourite panel show, whenever and wherever they want.”
Steve Watling, SVP Gaming, Global Partnerships at ITV Studios, said: “Loose Women has captivated British audiences for over two decades, establishing itself as a daytime TV staple. Throughout its journey, the show has consistently innovated, introducing elements like Loose Men and a wide-ranging panel ensuring it remains a dynamic source of engaging chat and entertainment.
“We’re thrilled to work with Mecca Bingo and Gaming Realms to extend the fun and energy of Loose Women into Stylish Slingo, which we believe will entertain players any time of the day.”
