COLEEN Rooney has reportedly ‘snuck an unusual luxury item into the I’m A Celeb jungle’ - with an insider saying it was a 'non-negotiable’.
WAG Coleen, 38, is said to have smuggled collagen sachets into the jungle ahead of the show's launch this Sunday.
While most contestants opt for chocolate or sentimental items as their luxury picks, Coleen has chosen to prioritise her daily beauty regimen.
The TV personality allegedly 'swears by' them as she believes they keep her hair, nails, and skin looking healthy.
A source told The Mirror: “She’s always looked after herself, and this is just part of her routine.
“She absolutely swears by collagen and it was non-negotiable. It’s one of her secret weapons for staying healthy.”
Coleen, who is reportedly earning £1.5 million for her time on the show, is an ambassador for the global wellness brand Applied Nutrition.
There is speculation that she may be preparing to launch her own line with the company in January, making her collagen sachets an ideal on-air promotion.
Along with her collagen, Coleen has reportedly packed photos of her four sons — Kai, 15, Kit, 11, Klay, eight, and Cass, six — to remind her of home while she’s in the jungle.
The sources added: “She’s a devoted mum, and having pictures of her kids with her is a must.
"They are her motivation through everything, even the toughest parts of the show.”
Coleen touched down in Australia ahead of her latest TV gig on Tuesday.
Watch as Coleen Rooney arrives in Australia ahead of I’m A Celeb and reveals husband Wayne’s last words to her
The author looked in good spirits as she walked through the airport in a green £875 Loewe zip up hoody, while rocking a minimal makeup look.
Coleen revealed that her husband Wayne’s last words to her before she jumped on the flight were “good luck.”
And asked if her gold necklace with her children's names on it was a gift from Wayne, she said: "Oh no I've had this for years, I've always worn it."
The mum-of-four also opened up about the last school run.
Coleen said: “For me it was emotional, not too much for the kids. I just done it as normal.”
Asked if there were any tears shed, she replied: “Might’ve been. Not from the kids, just from me.”
She said “I’m not sure” when quizzed on whether Wayne will be voting for her to do the Bushtucker trials.
And the star also gave a nod to her incredible organisation skills after leaving detailed whiteboards prepared for family and friends taking care of the kids while she’s away.
Coleen simply said: “Yes,” when asked if she’d put a real stint in to keep things running smoothly while she’s gone.
Ahead of the series, the usually preened and perfect WAG has confessed she SNORES.
Coleen said: “I didn’t think I snored, but Wayne says I snore.
“Not continuously though – just every now and again.
“I have been in the public eye for over 20 years now and people take what they want from it.
“I do think people will get a better idea of what kind of person I am.”
Keeping her nocturnal antics in check is not the only advice England legend Wayne has shared as he’s helped her out by, err, warning the lifelong I’m A Celeb fan that the cameras are rolling all the time.
She said: “Wayne is supportive.
“He did say, ‘You know you are going to be on camera 24/7?’ but I said, ‘Yeah that’s the show!’.
“He is fine with it all.”
Coleen said Manchester United and England hero Wazza, 39, would “have a go” at the jungle himself if he could find the time.
He will probably first want to see how his wife fares in Australia.
Asked if she is more gutsy than Plymouth Argyle manager Wayne, Coleen said: “No. If he had time, he’d have a go.
“I am not saying he would go in, but he wouldn’t be completely put off.”
Coleen left the luxury of her £20million Cheshire pad on Monday and jetted to Brisbane from Manchester with Emirates for three weeks Down Under.
The Sun on Sunday revealed ITV bosses had smashed the record £1.5million fee spent on MP Nigel Farage to coax Coleen into the jungle.
Her decision came after hers and Wayne’s eldest son Kai, 15, egged her on to sign up.
The mum-of-four said: “I haven’t spoken about it with my younger two boys as not many know.
“But my eldest son told me: ‘Yeah go for it’.
“My second one was a bit more emotional.
“He thought about me being away for a long length of time, but hopefully that will pass.
“My parents are happy too that I’m doing something for me.”
I'm A Celebrity 2024
As the hit ITV show enters into its 24th series, a brand new batch of famous faces look set to enter the Aussie jungle once again to face terrifying Bushtucker Trials and living amongst the critters in camp in order to come out on top and be crowned King or Queen of the Jungle. The Sun's Jake Penkethman takes a look at the stars heading Down Under this year...
Coleen Rooney - Arguably the most famous name heading into the camp, the leading WAG, known for her marriage to Wayne Rooney, will be making a grand return to TV as she looks to put the Wagatha Christie scandal behind her. The Sun revealed the mum-of-four had bagged an eye-watering deal worth over £1.5million to head into the camp this year making her the highest-paid contestant ever.Tulisa - The popstar and former X Factor judge looks set to be making a triumphant TV comeback by signing up to this year's I'm A Celeb after shunning TV shows for many years. Known for being a member of the trio, N-Dubz, Tulisa became a household name back in 2011 when she signed on to replace Cheryl on ITV show The X Factor in a multi-million pound deal.Alan Halsall - The actor, known for playing the long-running role of Tyrone Dobbs on ITV soap opera Coronation Street, was originally signed up to head Down Under last year but an operation threw his scheduled appearance off-course. Now he will be hoping to become the latest Corrie star to win over both the viewers and his fellow celebrities when he gets into camp.Melvin Odoom - The Radio DJ has become a regular face on TV screens after rising to fame with presenting roles on Kiss FM, BBC Radio 1 and 4Music. He has already been for a spin on the Strictly dancefloor and co-hosted The Xtra Factor with Rochelle Humes in 2015 but now he is facing up to his biggest challenge yet - the Aussie jungle.GK Barry - The UK's biggest social media personality, GK, whose real name is Grace Keeling, has transformed her TikTok stardom into a lucrative career. Aside from her popular social media channels, she hosts the weekly podcast, Saving Grace, and regularly appears on ITV talk show, Loose Women. She has even gone on to endorse popular brand such as PrettyLittleThing, KFC and Ann Summers.Dean McCullough - A rising star amongst this year's bunch of celebs, Dean first achieved notability through his radio appearances on Gaydio and BBC Radio 1. He was chosen to join the BBC station permanently in 2021 and has featured prominently ever since. He has enjoyed a crossover to ITV over the past year thanks to his guest slots on Big Brother spin-off show, Late & Live.Oti Mabuse - The pro dancer has signed up to her latest TV show after making her way through the biggest programmes on the box. She origianlly found fame on Strictly Come Dancing but has since branched out into the world of TV judging with appearances on former BBC show The Greatest Dancer as well as her current role on ITV's Dancing On Ice.Danny Jones - The McFly star was drafted into the programme last minute as a replacement for Tommy Fury. Danny is the second member of McFly to enter the jungle, after Dougie Poynter won the show in 2011. He is also considered a rising star on ITV as he's now one of the mentors on their Saturday night talent show, The Voice, along with bandmate Tom. A jungle insider said: "As well as bringing some of the star appeal of the group with him, he'll be supplying some serious guy candy for the campmates and viewers at home."Maura Higgins - The Irish TV beauty first found fame on Love Island where she found a brief connection with dancer Curtis Pritchard. Since then, she has competed on Dancing On Ice as well as hosting the Irish version of the beauty contest, Glow Up. Since last year, she has been working on building up her career in the US by being the social media correspondent and host of Aftersun to accompany Love Island USA. She even guest hosted an episode of the spin-off, Love Island Games, in place of Maya Jama last year.Jane Moore - The Loose Women star and The Sun columnist will be braving the creepy crawlies this year. The star is ready for a new challenge - having recently split from her husband. It will be Jane's first foray into reality TV with the telly favourite having always said no to reality shows in the past.Barry McGuigan - Former pro boxer Barry will become the latest fighting champ to head Down Under following in the footsteps of Tony Bellew and Amir Khan. It comes after a tough few years for Irish star Barry, who lost his daughter Danika to breast cancer. He told The Late Late Show in 2021: "She was such an intrinsic part of the family that every day we ache."Rev. Richard Coles - Former BBC radio host the Rev Richard Coles is set for I’m A Celebrity — and is ready to let rip at his old employer. The former Communards and Strictly star, 62, said the BBC did not know its a**e from its elbow last year.An insider said: "Rev Coles will have a variety of tales to tell from his wild days as a pop star in the Eighties, through to performing on Strictly and his later life as a man of the cloth."
