It comes as The Sun revealed how Ella has her own game plan for being on Big Brother
NEW Celebrity Big Brother feud has been exposed after Ella Rae Wise accused her rival housemate of "having a game plan" in a big nominations shock.
The Only Way Is Essex star Ella, 24, has been living it up in the Big Brother house with a whole host of famous faces - but one in particular has annoyed her.
Ella Rae Wise has sparked a new CBB feud
The Towie star confessed she thinks Jack has a 'game plan'
The reality star, who recently ended her 18 month relationship with Dancing On Ice contestant Dan Edgar, took part in nominations on last night's episode.
Ella didn't hold back when she revealed who she wanted out of the house - and Jack P. Shepherd was in the firing line.
Speaking in the Diary Room: "My first nomination would be Jack.
"I do feel like he has quite a big game plan.
"He's very observant to the group, I feel like he holds back a lot on who he is and not one hundred percent himself.
"I just feel like he has a game plan and he's being quite tactical."
ELLA'S OWN GAME PLAN
Meanwhile, yesterday The Sun revealed the REAL why Ella signed up to Celebrity Big Brother - and it wasn't to help her get over her Dan split.
According to our insider, the hidden motive is to get her flailing fashion brand, BEMEÈ, back on track.
A source told us: "Her fashion line got off to a really good start when it launched and all her celeb mates modelled it for her - but now the website’s disappeared and nobody has posted on the social media for weeks and weeks.
"She’s hoping CBB will give her business a boost and sell some clothes!”
SPLITTING FROM DAN
Ella exclusively confirmed she and Dan had split when speaking to The Sun before entering the CBB house.
Towie hunk Dan and stunning Ella have kept fans of the ITVBe reality show gripped with their on/off relationship since they got together during a cast trip to Bali in January last year.
Viewers watched as Ella broke down in tears in the Celebrity Big Brother house as she talked about her split from Dan.
It came after she was quizzed on her relationship status by housemates Angellica Bell and JoJo Siwa, who were shocked to learn how recent the break up had been.
Towie's Ella has entered the house for a specific reason
Ella has recently broken up with Towie's Dan Edgar
But friends close to Dan told The Sun he was particularly shocked after seeing Ella refer to their sex life when discussing their split.
Fans are convinced Ella will hit it off with Love Island's Chris Hughes in the house, predicting a new reality TV romance.
The bombshell says she’s not looking for a new fella just now but would welcome an “innocent flirt”.
Celebrity Big Brother continues tonight at 9pm on ITV1 and ITVX.
