CESAR Canine Cuisine is bringing fun to your dog's mealtime with its latest innovation, "Warm Bowls," a microwavable line of wet dog food.
To launch the product, the brand partnered with "Dancing With the Stars" contestant Alan Bersten and his dog, Jeff.
The professional Latin and ballroom dancer choreographed a dance inspired by the meal’s signature feature: the microwave spin.
Together with Jeff, Bersten performs “The CESAR Spin,” a short and silly duet that owners can copy while waiting for their dog’s food to heat up.
The latest campaign from CESAR taps into the joy of everyday routines, giving dog parents a way to turn feeding time into a feel-good ritual.
"Creating 'The CESAR Spin' dance, in celebration of the new CESAR Warm Bowls dog food, allows me to provide a new way for pet parents to bond with their dogs over mealtime, and it's a new culinary-inspired experience for Jeff," Bersten commented.
"We can't wait to see fans put their own spin on the dance!"
With real chicken as the first ingredient, CESAR Warm Bowls come in two flavors:
- Slow Cooked Chicken & Beef with Vegetables and Cranberry in Broth
- Roasted Chicken with Sweet Potatoes & Broccoli in Broth
Notably, these offerings contain no artificial preservatives, flavors, or fillers, and are 100% complete and balanced for adult dogs.
Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, said the product and campaign are designed to highlight the emotional side of pet ownership.
"We hope this new dance will encourage pet parents to engage on social media, showing us their moves as well as their commitment to feeding a meal their dog will love and love them for," he explained.
The brand's latest efforts turn mundane moments into a fun trend for both pet owners and their fur babies to enjoy, reinforcing CESAR’s playful and heartwarming brand identity.
It's a digital marketing strategy that transforms routine behavior into shareable content to drive organic engagement while deepening emotional connection with the brand.
Dance, Heat, and Win
To get people moving, CESAR's new campaign comes with a sweepstakes running through May 30.
On TikTok, pet parents can post their version of “The CESAR Spin” for a chance to win a year’s supply of CESAR WARM BOWLS, a branded swag kit, and a $3,000 gift card.
Entries must tag @CESARCanineCuisine and include the hashtags #CESARSpinSweepstakes and #CESARShare in their posts.
Instagram users can also join by following @CESARCuisine and commenting on the campaign post with their favorite way to bond with their dog, using #CESARSpinOffer for a free product.
To complete the experience, CESAR also created a custom jingle inspired by the microwave’s familiar hum, giving pet owners the perfect soundtrack to dance along to.
Through this, the brand proves that a simple idea and a cute trend are sometimes all you need to drive social engagement and product trials.
Meanwhile, The Honest Kitchen previously launched a lighthearted campaign showing the often messy realities of pet ownership.
